Notes

Slide Show

Outline

1	Traditional Marketing and Cost Saving Tips
2	Communication or Marketing?
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4	Golfers - Public vs. Private Clubs Stats Provided by BoardRoom Magazine
5	Average Age of Private Golf Club Members
6	Percentage of Men and Women in Private Golf, City and Yacht Clubs
7	Single, Couple and Family Memberships at Private Golf Clubs
8	Do you know these Golfers? How Do We Communicate – What Tools to Use
9	Start With Powerful Branding What course is this photograph from? Hole Number - Par – Yardage?
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11	What Does A Good Photograph Do? Depends on it’s purpose Promotes the course – Think Media Educate – Sell – Document – Think brochures Promotes the Architect – Owner – Community Daily fee – Resort – Private Club – Web and more
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19	Lifestyle Photography Images should reflect your membership – not the designer’s personal bias
20	Before We Move – A Story
21	Free Media Coverage These pages would cost thousands of dollars if you tried to purchase full page ads.
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23	Bad Photos Will Hurt Your Ad
24	Ad Basics
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26	Flyer Content & Copy
27	Identify with your Players
28	Community Branding
29	Community Branding
30	Community Branding
31	Community Branding Logo and Name Perceived Status in Community Third Party or Media Endorsement
32	Community Branding
33	Traditional Brochures A statement of quality A member sales tool to brag about your club Represents your club without a sales associate
34	Show Your Strengths What are the key aspects of your club? Hire a specialist for your photography Page spreads should cover one topic
35	Tri-Panel Effective and Affordable
36	Multiple Items on a Press
37	Brochures Match Your Image
38	Brochures Match Your Image
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40	If You Have a Superstar
41	Create Events With Your Stars
42	Photography - Marketing – Revenues Make serious money from your photography
43	Branding and Revenues People want your logo – it’s a status symbol
44	Questions – Or Are You Confused? Can I give you any ideas of what a good assistant is worth? Now on to Preferred Golfer Programs.
45	Loyalty Purchase Programs
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48	Simple Data Collection
49	Business Card Coupons
50	Has Value – Kept in Wallet
51	Are You Part of the Future? A few simple tricks Know your demographic and market to them Get your photography and image in order Use the media when possible and “create” stories Brand a single perception and loyalty in your community Gang printing – a huge saving for you
52	"Preferred Golfer or Loyalty Programs..." Preferred Golfer or Loyalty Programs = A Database Encourage more rounds – Use as Tournament Tee Prize Hotel and travel partner promotions/gift baskets Retail sales, value cards and online coupons drivers
53	Traditional Marketing and Cost Saving Tips The Future is Yours – Is This the Year to Make a Change? Go Home With a Plan Talk to your Designer – Printer – Media
54	Our Expertise Includes Golf course and clubhouse photography Collateral brochures, copy writing and ad campaigns Digital marketing, broadcast e-Mail and web site design Video photography, editing and CD/DVD brochures Media and public relations programs