1	Digital eMarketing State-of-the-Art Techniques
2	Communication or Marketing The Essence of Marketing is Effective Communication
3
4	Do you know these Golfers? How Do We Communicate – What Tools to Use
5	“Desktop Marketing” Using The Computer Screen Today’s computer delivers messages everyday Text, Graphic, Photographic, Audio, and Video Messages are delivered with or without the Internet 35 Million+ golfers are Internet users - NGF
6	Asset Management What is it . . . Public Relations On-line for Clubs. The assets – photos, logos, documents Control over your image to the public Easy access for employees, vendors, media Asset distribution – use the Internet quick and easy
7	Creating Assets Present your property 1+ years before opening
8	Asset Management Log on and download your story/photo/logos Password protected - Add and delete content
9	Free Media Coverage These pages would cost thousands of dollars if you tried to purchase full page ads.
10	Website Visitor Wants It’s all about “ I ” – as in “ I ” want I want club information - visitor I want to find specific details - anyone
11
12
13	Simple Navigation Collect Data - Archive Articles - A Resource – Links
14	Photos and Content Four photos to support content – easy to navigate
15	Unique Navigation A new way to open the site – note copy for search
16	Nice Backdrop Very Interactive Site with Navigation
17	Their First Site Founded in 1900 – Everybody Starts Sometime
18	Build Website Traffic Why will a visitor return to the website – sticky. To purchase from the online golf shop/specials/coupons To view the calendar of events or newsletter content Book, review, sign-up or reserve services (tee times?) To send an e-postcard or view the web cam
19	Identify with your Players
20
21
22
23
24	Match Content to Desire
25	Good Communication Comes From Knowledge
26	On-line Real Estate Request
27	Simple Data Collection
28	Digital Data Collection
29	Digital Data Collection
30	Digital Data Collection
31	Create Multiple Data Lists Customer service – Only send them what they want
32	Top 10 Ways to Collect Email Addresses Preferred Golfer Loyalty Program Website Collection Auto-responders and “Send to a Friend” E-Postcards Joint-Venture eMail promotions Digital photo shoot at your most scenic hole Coupon redemption Tournament registration with give-a-way Online contest / give-a-way Contest registration box
33	The New Digital Tools Online PR or Asset Management Database Collection Techniques “Hot Linked” Screensavers – Daily Branding Broadcast eMail Programs and Tracking
34
35
36
37
38
39	Direct E-mail Communications Targeted permission based e-mail – Not Spam Mail to your prospects and loyalty buyers Reminders for product specials – newsletter Frequent but not annoying Collect e-mail addresses Opt-in forms on your website Use surveys to target “likes” – “dislikes” Sign-in at shows Use dynamic e-mail everyday Image and presentation in color
40	Standard E-Mail
41	E-Mail Stationary
42	E-Mail Stationary
43	Interactive Stationary
44	Interactive Stationary
45	Target Marketing
46	Newsletter Style eMail
47	Send to a Friend Link Better than a forward – An endorsement.
48	Real Time Stats
49	Activity Report
50
51	Driving in the Fog ? How can you measure what you cannot see To achieve results you must know your activity. To achieve sales you must know who your client is. eMail must be tracked to be effective.
52	Are You Part of the Future? How can eMail can help you market today Custom templates to Improve Your Professionalism Create Multiple Databases for each of your services Reports – Know who read your eMail By Name Drive clients to your on-line Coupons and Specials
53	Google and SEO Techniques The game has changed – so has search engines Load your site, or page descriptions with Key Words Provide content laced with your Key Words Meta-tags are page titles – if “Golf Lessons” is #1 Say it - “Lessons in Golf” – NOT Coaching-Instruction-Teaching Training-Education-Schooling . . . . www.wordtracker.com helps.
54	Example Rich Content The fastest way to improve is by taking golf lessons. By taking a simple golf lesson we understand the game at a much deeper level. Another advantage of golf lessons is your PGA professional can monitor your growth and set goals for your future golf lessons by any one of our certified teachers here at the Academy. Weekday Golf Lesson Schedule: Monday – Friday – 10:00 am Weekend Golf Lesson Schedule: Saturday – Sunday – 9:00 am 7 uses of the key word – Golf Lesson(s)
55	Are You Linked? How can links can help you market today Link your site to others . . . . . . “Mutual Link Exchange” Link to high traffic sites Do contests with click links Create a controlled Blog Buy keyword Ads – Google/Others
56	How to Make Changes A few simple tricks Query your demographic and market to their desires Get your photography and branding assets in order – impressive Give your website a check-up from the neck-up eCommunicate to make them feel valuable – Track the results Work your web with keyword content and links or hire it done
57	Digital eMarketing State-of-the-Art Techniques The Future is Yours – Is This the Year to Make a Change? Go Home With a Plan Talk to your eDesigner – Webmaster - Media
58	Our Expertise Include Digital marketing and web site design eMail Marketing programs and systems Collateral brochures, copy writing and ad campaigns Golf course and clubhouse photography Media and public relations programs and consulting