1	Real Marketing You Can Hear Today and Use Tomorrow
2	Communication or Marketing The Essence of Marketing is Effective Communication
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4	Do you know these Golfers? How Do We Communicate – What Tools to Use
5	What is a Customer Worth? An Amazing Stat 60% of your Revenues . . . Comes from 12% of Your Golfers. What are you doing to retain your best customers? POS Systems are a must for ALL purchases.
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13	Community Branding
14	Community Branding
15	Brochures Match Your Image
16	Multiple Items on a Press
17	Business Card Coupons
18	Community Branding Logo and Name Perceived Status in Community Third Party or Media Endorsement
19	Community Branding Befriend the Media Befriend the key community leaders Introduce your key leaders to the community
20	“Desktop Marketing” Using The Computer Screen Today’s computer delivers messages everyday Text, Graphic, Photographic, Audio, and Video Messages are delivered with or without the Internet 20 Million+ golfers are Internet users - NGF
21	Simple Navigation Collect Data - Archive Articles - A Resource – Links
22	Asset Management What is it . . . Public Relations On-line for Clubs. The assets – photos, logos, documents Control over your image to the public Easy access for employees, vendors, media Asset distribution – use the Internet quick and easy
23	Creating Assets Present your property 1+ years before opening
24	Asset Management Log on and download your story/photo/logos Password protected - Add and delete content
25	Free Media Coverage These pages would cost thousands of dollars if you tried to purchase full page ads.
26	Loyalty Purchase Programs
27	Simple Data Collection
28	On-line Real Estate Request
29	Match Content to Desire
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33	The New Digital Tools On-line PR or Asset Management “Hot Linked” Screensaver – Daily Branding Broadcast eMail programs
34	Standard E-Mail
35	E-Mail Stationary
36	E-Mail Stationary
37	Interactive Stationary
38	Instant Specials
39	Target Marketing
40	Newsletter Style eMail
41	Real Time Stats
42	Activity Report
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44	Driving in the Fog ? How can you measure what you cannot see To achieve results you must know your activity. To achieve sales you must know who your client is. eMail must be tracked to be effective.
45	Are You Part of the Future? How can eMail can help you market today Custom templates to Improve Your Professionalism Create Multiple Databases for each of your services Reports – Know who read your eMail By Name Drive clients to your on-line Coupons and Specials
46	Preferred Status Programs Cherry pick the best partners and make a program of your own Use both traditional and digital marketing techniques Mine the database - later
47	"Preferred Golfer or Loyalty Programs..." Preferred Golfer or Loyalty Programs = A Database Encourage more rounds – Use as Tournament Tee Prize Hotel and travel partner promotions/gift baskets Retail sales, value cards and online coupons drivers
48	Lots of Ideas Now its time for you to do something Pick the best of today – match them to your demographic Marketing is Pro-active and a progressive build for the year Take these ideas and see your graphics person and web master
49	Top 10 Ways to Collect Email Addresses Preferred Golfer Loyalty Program Website Collection Auto-responders and “Send to a Friend” E-Postcards Joint-Venture eMail promotions Digital photo shoot at a scenic hole Coupon redemption Tournament registration with give-a-way Online contest / Give-a-way Contest registration box
50	How to Make Changes A few simple tricks Querry your demographic and market to their desires Get your photography and image in order – be impressive Use events and the media to “create” stories Brand a single perception and value to your target eCommunicate to make them feel valuable
51	Create a Program PR and Data Collection – a two-fer
52	Step One Make a partnership Select a target Create an ad campaign Create an eMail series Broadcast your offer
53	Step Two – Drive to Web Detail Your Offer – With Interactive Links
54	Step Three The object is data An opt-in form Partners share names
55	Real Marketing You Can Do Right Now Go Home With a Plan Talk to your Designer – Webmaster - Media