1	Photography Instruction For Golf Courses, Marketing and Personal Enjoyment Photography Techniques - PhotoShop - Digital Cameras - Media By John R. Johnson “2X - National Golf Photographer Of The Year" GCSAA International Conferences 206.324.2442 www.golfphotos.com
2	You Actually Know Me A little background The big break
3	What Does A Good Photograph Do? Depends on it’s purpose Promotes the course Educate – Sell - Document Promotes the Architect – Owner – Superintendent Daily fee – Resort – Private Club
4	What Makes A Good Photograph? Mother Nature provides the light The architect provides the pallet or canvas The superintendent provides the colors
5	The Technical Stuff Behind That Photograph Measure or meter the light Choose the shutter speed or aperture The lens makes a difference To filter or not to filter Film – Hype or truth The last item – The camera
6	Questions - Are You Ready for Part II A journey starts with a direction and a partner
7	Before We Start – A Story
8	How To Take Great Photographs The light – You must meter it A meter sees only 18% gray What does 18% gray mean Film needs ‘light’ to ‘fill-up’ Proper exposure = a full ‘bucket’ of light Two controls for light – Shutter and Aperture
9	The Shutter as a Controller of Light The full ‘bucket’ theory All shutter speeds are 1/2 or double the next one 1 second - 1/2 - 1/4 - 1/8 - 1/15 - 1/30 - 1/60 - 1/125 - 1/250 - 1/500 - 1/1000 To fill the ‘bucket’ allow the faucet to stay open long enough Too long is overexposed Too short is underexposed
10	The Aperture as a Controller of Light The full bucket theory Each F/stop lets in 1/2 or double the next one F/2 - 2.8 - 4 - 5.6 - 8 - 11 - 16 - 22 - 32 To fill the ‘bucket’ open the faucet wide or narrow until enough light is admitted Too much is overexposed Too little is underexposed
11	What the Aperture Looks Like Each hole admits a specific amount of light
12	Why Choose Shutter Speed or Aperture What does your photograph need? – Pick One Shutter controls motion Aperture controls depth of field
13	Choosing The Shutter Speed A moving object requires speed A speed of 1/250 to 1/1000 of a second Drawback – Lack of depth of field You may need fast film – Smaller bucket
14	Choosing the Aperture A small aperture gives you more depth of field Use F/11 to F/22 Drawback – Motion of subject You may need a tripod
15	Using Shutter and Aperture Together Any combination of shutter and aperture shown below will give you correct exposure
16	The Lens Makes a Difference The focal length = what magnification Wide Angle – 24 to 35 mm = 75^o view Normal – 50mm - Human Eye = 50^o view Telephoto – 85 to 300mm+ = 25^o to 8^o view Zooms are a great tool
17	Depth of Field – The Factors Focal length of the lens – longer = less depth The F-stop employed – wide open = less depth Distance to the subject – close = less depth
18	To Filter or Not to Filter The right filter for the right job Skylight or warming filter - Protection Sky enhancing filters – Don’t over do it Polarizing filter – A must for landscapes
19	Film – Hype or Truth Film has specific purposes Film speed equals film sharpness ASA/ISO of 50 is slow – fine grain ASA/ISO of 100-200 is medium ASA/ISO of 400 plus is fast Kodak print film is warmer – good for people Fuji slide film is cooler – good for golf courses
20	The Camera – What’s Best Rangefinder – Little window SLR – Look through the lens Digital cameras – small image Changeable lens or zoom Can screw on a filter Accepts a flash unit Major brands – Buy local
21	What Do You Want to Photograph? Some of you want to shoot courses Some of you want to shoot what really matters
22	Shoot Like a Pro - Overnight Shoot at an angle to the light Shoot Late - Early & Different = Rich colors Use a flash outdoors – Especially for people Use a tripod – Because you learned something
23	Questions – Or Are You Confused? Time for a break – Can I give you any ideas of what a good assistant is worth?
24	Using Your Skills on the Course
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59	Photography - Marketing – Revenues
60	Art Poster on Real Canvas
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63	Full Collateral Package Built With Photography
64	Traditional Brochures A statement of quality A member sales tool to brag about your club Represents your club without a sales associate
65	Show Your Strengths What are the key aspects of your club? Hire a specialist for your photography Page spreads should cover one topic
66	Photography Key to Brochures
67	Photography Key to Brochures
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82	Now That You Are a Photographer Other Applications for Your Photographs Keep a log of work - digital is good Year-end and project board reviews Club – Local – National – Trade Magazine Advancement in career Personal resume visuals
83	Before and After Project Review
84	Before and After Project Review Adobe® Photoshop - “King of the Hill” See the work before you start – bunkers or grass lines Remove trees without a chainsaw Approve projects and funding
85	Adobe® Photoshop Recap Color Enhancement Clean your images for presentation Remove unwanted image distractions Add items - your project goal Create the final “Look”
86	Digital Cameras - Pros and Cons Same photo-shoot rules apply Web - presentation - snap shots are great Email use is the best ever 4 color publication use – Need 8 mega pixels Know your camera limitations well!
87	Digital Cameras Today 16.7 Mega pixels from a digital camera - Wow Huge files for to 16” x 20” @ 300 dpi These are full function with changeable lenses F-stops – Apertures – Shutter Speeds – ASA Sounds like photography to me!
88	Use Your Images for Promotion Use the media - they’re hungry for golf Advance your course image - marketing Images are great training tools Document your work for legal protection Advancement in your career Have fun with your family
89	A Full Photo Shoot For a limited time a few full photo shoots are here for you to enjoy. http://portfolios.golfphotos.com User Name: gcsaa - Login in upper right corner Password: holein1 - all small no space
90	Photography Instruction For Golf Courses, Marketing and Personal Enjoyment Photography Techniques - PhotoShop - Digital Cameras - Media By John R. Johnson “2X - National Golf Photographer Of The Year" GCSAA International Conferences 206.324.2442 www.golfphotos.com