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2	Traditional Marketing Tips
3	Communication or Marketing?
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5	Golfers - Public vs. Private Clubs Stats Provided by BoardRoom Magazine
6	Average Age of Private Golf Club Members
7	Percentage of Men and Women in Private Golf, City and Yacht Clubs
8	Single, Couple and Family Memberships at Private Golf Clubs
9	Do you know these Golfers? How Do We Communicate – What Tools to Use
10	What is a Contact Worth? An Amazing Golf Stat 60% of Golf Revenues . . . Comes from 12% of a Course’s Golfers. What should they do to retain their best golfers? What are your revenue stats? What do you do for them?
11	How Can We Improve? Look like we belong in golf and know our business We can become a better communicator Innovate products to meet their needs Do something for them instead of to them
12	Start With Powerful Branding What Course is This Photograph From? Hole Number - Par – Yardage?
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15	What Does A Good Photograph Do? Depends on it’s purpose Promotes the course – Think Media Educate – Sell – Document – Think brochures Promotes the Architect – Owner – Community Daily fee – Resort – Private Club – Web and more
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22	Look Good Early and Often
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24	Lifestyle Photography Images should reflect your membership – not the designer’s personal bias
25	Before We Move – A Story
26	Free Media Coverage These pages would cost thousands of dollars if you tried to purchase full page ads.
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28	Asset Management Log on and download your story/photo/logos Password protected - Add and delete content
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30	Bad Photos Will Hurt Your Ad
31	Ad Basics
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34	Flyer Content & Copy
35	Identify with your Players
36	Community Branding
37	Community Branding
38	Community Branding
39	Community Branding Logo and Name Perceived Status in Community Third Party or Media Endorsement
40	Community Branding
41	Traditional Brochures A statement of quality A member sales tool to brag about your club Represents your club without a sales associate
42	Show Your Strengths What are the key aspects of your club? Hire a specialist for your photography Page spreads should cover one topic
43	Tri-Panel Effective and Affordable
44	Multiple Items on a Press
45	Brochures Match Your Image
46	Brochures Match Your Image
47	Vendor Product Branding
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49	If You Have a Superstar
50	Create Events With Your Stars
51	Photography - Marketing – Revenues Make serious money from your photography
52	Branding and Revenues People want your logo – it’s a status symbol
53	Questions – Or Are You Confused? Can I give you any ideas of what a good assistant is worth? Now on to Preferred Golfer Programs.
54	Loyalty Purchase Programs
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57	Simple Data Collection
58	Digital Data Collection
59	Business Card Coupons
60	Has Value – Kept in Wallet
61	"Preferred Golfer or Loyalty Programs..." Preferred Golfer or Loyalty Programs = A Database Encourage more rounds – Use as Tournament Tee Prize Hotel and travel partner promotions/gift baskets Retail sales, value cards and online coupons drivers
62	Partner With Charity or Civic
63	Are You Part of the Future? A few simple tricks Know your demographic and market to them Get your photography and image in order Use the media when possible and “create” stories Brand a single perception and loyalty in your community Gang printing – a huge saving for you
64	Lots of Ideas Now its time for you to do something Pick the best of today – match them to your clients Marketing is Pro-active and a progressive build
65	Real Marketing Tips Your Can Hear Today and Use Tomorrow The Future is Yours – Is This the Year to Make a Change? Go Home With a Plan Talk to your Designer – Printer – Media
66	Our Expertise Includes Golf course and clubhouse photography Collateral brochures, copy writing and ad campaigns Digital marketing, broadcast e-Mail and web site design Video photography, editing and CD/DVD brochures Media and public relations programs