Notes
Slide Show
Outline
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Internet Marketing For Golf
Made Easy…
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Internet Marketing For Golf
Made Easy…

  • 10 New Strategies to Build a Golfer eMail List


  • How to Write Effective Advertising and eMails


  • Develop a Massive Loyal Following With Your Own
                       
    Online Radio & TV Golf Shows


  • Top 10 Ways to Increase Your Teaching Revenues


  • How to Get Your Website to the Top of Google Search
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Internet Marketing For Golf
Made Easy…
  • Online Success Formula


  • Traffic + Conversion = Profits
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Top 10 Strategies For
Collecting Golfer eMails
  • Contest Registration Drawing Box
  • Website Contest Drawing
  • Digital Photo of Your Signature Hole
  • Hole-in-1 Contest
  • Website Screensaver Give-a-way
  • Joint Venture eMail Promotions
  • Golf Lesson Registration
  • Coupon Redemption
  • Tournament Registration Give-a-way
  • Preferred Golfer Program
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How to Write Golf Advertising
That Generates Sales
  • 5 Critical Elements of EVERY Great Ad


  • Headline
  • Photo
  • Copy
  • Offer
  • Call to Action
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Winning Formula
For Print Ads
  • Don’t make your Ads look like Ads!
    Make them look like articles.
  • Make your Photo a Headline
    Give a small description of photo
  • Use an Enticing Text Headline
  • With a Benefit or Offer
  • Emotionally Appealing Content
  • Offer in a “Johnson Box”
  • Specific Call to Action
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How To Write Effective Headlines
  • The headline is responsible for 50 – 70% of the response of the ad


  • The purpose of a headline is to get people to read the rest of the ad!
  • Essentially, the headline is the “Ad for the Ad.”


  • Make sure you make a formidable case: not for your golf club or program but, why they should continue to read.


  • The headline MUST be a benefit
  • What is important to remember is that people are only interested in “what is in it for them.”
  • Make sure you are NOT telling people all about you in the headline
  • The name of your club / your logo are NOT effective headlines
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How To Write Effective Headlines
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How To Write Effective Headlines
  • Proven Headline Starters:
  • “How to…”
  • “Why…”
  • “Discover…”
  • “Learn to…”
  • “Now…”
  • “A new way of…”
  • “Secrets of…”
  • “Introducing…”
  • “Announcing…”
  • “At last…”
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Examples of Excellent Golf Headlines
  • Controversy
  • “Should Michelle Wie Be Allowed To Continue?”
  • Juxtaposition
  • “Improve Your Golf Game… STOP Practicing?”
  • “Whoever Said Practice Makes Perfect Was WRONG!”
  • Exciting News
  • “Shocking New Report From Golf Fitness Trainer”
  • Intrigue or Suspense
  • “Do You Break These Little Known Rules Of Golf?”
  • Pure Benefit
  • “VIP Guest Pass Reserved for You”
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How To Use Golf Photos Properly
In Your All Your Advertising
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Do You Make These Photo Mistakes In
Your Golf Course Ads?
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Do You Make These Photo Mistakes In
Your Golf Course Ads?
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Do You Make These Photo Mistakes In
Your Golf Course Ads?
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Do You Make These Photo Mistakes In
Your Golf Course Ads?
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Do You Make These Photo Mistakes In
Your Golf Course Ads?
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Do You Make These Photo Mistakes In
Your Golf Course Ads?
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Do You Make These Photo Mistakes In
Your Golf Course Ads?
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How To Write
Effective Advertising Copy…
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How To Write
Effective Advertising Copy…
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How To Write
Effective Advertising Copy…
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How To Write
Effective Advertising Copy…
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How To Write
Effective Advertising Copy…
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Creating A Compelling Offer
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The Biggest Little
Secret Of Advertising
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Creating A Great Call To Action
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Internet Marketing For Golf
Made Easy…